Pretty darned impressive.
Jan. 22nd, 2008 10:06 amI must say, when you see it all laid out like this, the viral on CLOVERFIELD becomes pretty doggone impressive. Usually the movie people don't go this deep. Then again: we're talking about the creatives behind LOST, who have arguably built the greatest viral marketing yet to be seen in this business. Anyhoo - between LOST, CLOVERFIELD and DARK KNIGHT this year, we've had access - if we wanted it - to some damned clever viral on the intertubage.
ETA: And...it ain't over, really OVER, till someone proves this is fake. OMG!
ETA: And...it ain't over, really OVER, till someone proves this is fake. OMG!