Pretty darned impressive.

I must say, when you see it all laid out like this, the viral on CLOVERFIELD becomes pretty doggone impressive.  Usually the movie people don't go this deep.  Then again: we're talking about the creatives behind LOST, who have arguably built the greatest viral marketing yet to be seen in this business.  Anyhoo - between LOST, CLOVERFIELD and DARK KNIGHT this year, we've had access - if we wanted it - to some damned clever viral on the intertubage.

ETA: And...it ain't over, really OVER, till someone proves this is fake. OMG!