Jan. 22nd, 2008

proggrrl: (Applause)
I must say, when you see it all laid out like this, the viral on CLOVERFIELD becomes pretty doggone impressive.  Usually the movie people don't go this deep.  Then again: we're talking about the creatives behind LOST, who have arguably built the greatest viral marketing yet to be seen in this business.  Anyhoo - between LOST, CLOVERFIELD and DARK KNIGHT this year, we've had access - if we wanted it - to some damned clever viral on the intertubage.

ETA: And...it ain't over, really OVER, till someone proves this is fake. OMG!

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